We not only created the written content for the SLS website, but also for various policies and documentation. Our main focus was to ensure all the content worked in synchronisation and irrespective of the format, a clear and consistent message was communicated to the audience.
SLS are a new start-up, looking to break into the lead generation market. We worked closely with the founder to create new content from scratch. We took his ideas and translated them into a strong brand with a distinct personality. This was of the utmost importance because SLS would be operating in an already crowded market place with established competition.